In the era of all media, how do traditional media engage in new media such as raising pigs?
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From traditional media to online media, and then from the media, mobile APP's full connectivity technology with the Internet, cloud computing, and big data as its core is profoundly affecting the media industry, leading traditional media to accelerate change to all media, and the all-media era is blowing Come here. On August 22, the high-end forum of the 8th World Chinese Media Forum was held in Guiyang. Around the topic of “From +Internet to Internet+â€, high-level people conducted a wonderful dialogue to discuss in depth the opportunities and challenges facing Chinese media.
Liu Changle, Chairman of Hong Kong Phoenix TV Board of Directors: The transformation of traditional media has only just begun
At present, new media are rising in China. We have figures showing that the total number of overseas Chinese in overseas countries has increased to more than 65 million, which is equivalent to the total population of Germany and Italy. Such a large number of Chinese overseas groups should not be overlooked. Secondly, the status of the Chinese has changed. The Chinese desire for political participation has become stronger and stronger. In other countries, many Chinese have already occupied an important or secondary position in politics. Third, Chinese people’s wealth has also attracted world attention. According to the newly announced global wealth list, the proportion of Chinese richest people is getting higher and higher, and the wealth has reached 12 trillion yuan, equivalent to 1.5 times the sum of South Korea's annual GDP, and Russia's annual GDP. In addition, as Chinese media, there has been a tremendous increase in both quantity and quality.
In spite of this, at home and abroad, the media still encountered great challenges from the Internet. The internet appeared in 1969 and was applied to the people in 1983. This year is the 21 years since the Internet entered China, but only in 21 years, the Internet has brought about earth-shaking changes in China. From the perspective of media, the impact of the Internet on the media is unprecedented and disruptive.
We have already seen that traditional media are now in mourning. It is understood that Beijing's paper media lost almost all of its losses last year, and only one made money. In the first half of this year, the only earning income of the media plummeted by 46%. The television media also encountered the same challenge. Phoenix TV's revenue in the first half of this year dropped by 29%.
This is a trend that has led us to see that "Internet Plus" is not a question of whether you agree to agree or disagree, but it is a matter of life or death. Therefore, the 8th World Chinese Media Forum focused on high-end forums on this issue. It was very urgent, very targeted, and very timely.
Talking about "Internet+" and "+Internet", these are two completely different concepts. "Internet +" is a combination of thinking mode and operation mode, so "Internet +" is our goal. However, "+Internet" is also a necessary process. "+Internet" itself is an information process, including hardware reserves, the extraction and establishment of digital data.
The Phoenix Group, including Phoenix.com, has a certain reputation in the industry and the entire media has done a good job. However, I am very dissatisfied with the integration of the Phoenix TV Internet and traditional media, and there is a big gap with my imagination. Therefore, when it comes to "Internet +" and "+Internet," in the evolution of traditional media, how much progress has been made, I think we can accurately say that it is only the beginning.
China News Service President Zhang Xinxin: In the "Internet Plus" era, the media needs media integration
Since the birth of the first overseas Chinese newspapers and periodicals in 1815, overseas Chinese media has always been accompanied by the ups and downs of Chinese culture and the Chinese nation. Chinese culture has become an endogenous driving force for the development of overseas Chinese media; at the same time, overseas Chinese media have been in generations. With great efforts, it has gradually become the window of multicultural ethnic culture in the host country, rooted in the Chinese community, serving the local people, and becoming the survival and development of overseas Chinese media.
200 years have passed and now we are entering the era of "Internet Plus." The form of the media is changing, and carriers, subjects, and contents of information dissemination have undergone disruptive changes. Each individual has received information that is more comprehensive, more diverse, and more autonomous than any other era. We have seen that many overseas Chinese media have formed a "web site + mobile + social" media communication model to cover different audience groups. The development of various media is also following the two laws of the law of news dissemination and the law of the development of new media.
But frankly, there are uncertainties in the development model of new media. How can we go further in the era of "Internet Plus"? Now we need a new model that is the media fusion model. This fusion is not a simple pluralistic development nor a simple addition and subtraction. This fusion may be a revolution. Not long ago, Renmin Ribao, a well-known domestic media, specially held a media convergence seminar in Shenzhen. At the seminar, People’s Daily also provided a lot of ideas for the development of the media under the “Internet+†era. Their ideas on how to solve the problems of capital strength and talents can be inspired.
Now, in order to meet challenges and seize opportunities, China News Service will open up global services and provide more quality services to overseas Chinese media through this forum and the “World Chinese Media Cooperation Alliance†to promote resource interaction with overseas Chinese media. To promote the cooperation between overseas Chinese media and media circles in Mainland China to usher in the next hundred years of great development and prosperity of Chinese media.
Zhang Xiaobei, President of France Europe Times Media Group: "Change" and "Invariance" of Traditional Media in the Internet Age
I do not think that the current media is facing the era of the Internet, and it should be said that the era of big data. Now in the media both at home and abroad, in addition to paper media, radio and television, a large number of online media appear. At present, traditional media faces great challenges, but I think that in the face of competitive pressures, the media must also remain optimistic. When the overall wealth cake is fixed, the emergence of new media and networks will inevitably bring about the media industry. The reshuffling of the wealth and wealth industries is particularly important for the development of traditional media and new media.
The European Times was originally a print media, but in recent years, while the rapid development of the Internet, our paper media is also actively developing. We have developed from a daily newspaper to have a daily newspaper and a weekly magazine. Now we have a daily newspaper and five weekly magazines. By the end of the year we may have a daily newspaper, seven weekly magazines, and monthly and quarterly magazines. Paper media still has room for development.
In my opinion, we must not only keep the paper media, we must also hold on to the current era of "Internet +," and we must transform it into full media. Therefore, in the process of developing paper media, Internet media is also used as a new medium. Now, we have two websites, two microblogs, and six micro-signals. By the end of the year, our WeChat number may grow to ten. Similarly, we are also doing network television. Different from traditional TV, this kind of Internet TV adopts micro video.
In the current process of social development, the media must identify its own position and make media overseas. It will also change. What remains unchanged is our responsibilities, our mission, our responsibility. We must keep our own bottom line when doing news media. If we give up the bottom line, we have no basis for survival, nor any sense. However, there are also changes that need to be made. Our thinking must be changed because the Internet is actually a change in the relationship between the media and the audience. It may be that in the past the media was above and beyond, and the information received by the audience depends on the information published by the media. But now the situation has changed. In the Internet age, the time and geographical restrictions have been broken, and the protection of traditional media has also been greatly reduced.
At the same time, the current law on the protection of intellectual property rights does not protect news and information. Any information in the news media may become information of others within a few minutes. This has brought great trouble to our media. On the one hand, it has reduced the income. On the other hand, the new media can be plagiarized. The greater the intensity of traditional media spending on news, the greater the loss. This is a common problem faced by all current traditional media. It is no good not to make new media, but where is the profit model of new media? Now this issue has not yet been solved. So everyone is actually sharing the original pie of the traditional media. Now the line is sharing the cake of advertising. Of course, Alibaba, Tencent, Baidu and other large Internet companies have their own profit model based on technology. By setting up a platform for everyone to sing, the more people sing, the more income they will have.
I believe that as a traditional media, as long as you identify and position yourself and exert your influence, you have a foundation for survival. In the pluralistic era, traditional media must satisfy different audiences and different needs in a full media format. The traditional media should lay down its shelves and really try to meet the needs of users. As long as there is demand there will be a market.
Executive Chairman of Malaysia World Chinese Media Group, Zhang Xiaoqing, Executive Chairman of Ming Pao Group:
Chinese-language media need cooperation and mutual benefit to promote Chinese cultural communication
With the rise of China's national strength and its strong economic strength, Chinese media have encountered the best moments to spread Chinese culture to the world. In this regard, China should use its modern methods of science and technology, including the use of big data in the development of the Internet, to develop profound Chinese culture and ideas and to push the ever-present Chinese spirit to the world and form a Chinese culture. international influence.
Chinese ideology and culture are not only the spiritual civilization of the nation, but also the resources and strength of the future of world civilization. In order to obtain truly favorable foreign power and establish the posture of a big country as a powerful country, China should reach a cooperative mode of cooperation and mutual benefit with the overseas Chinese media at a new starting point of the times in order to enhance the creation of culture and inject the brilliance of cultural rejuvenation.
For China, it is a historic task for China and overseas Chinese media to jointly build a cultural and ecological chain. China's entry into the "Internet Plus" era and the new economic era have far-reaching effects on cultural soft power. Chinese culture is profound and intriguing. If overseas Chinese media can continue to innovate in the Internet and digital technology, they will start catching up and establish multiple communication platforms. This will help Chinese culture to spread effectively.
Today is an era of Internet thinking. This era can not be separated from the emphasis on equality, openness, collaboration and sharing. From the point of view of the Internet, grasping users and markets and establishing databases and ecological chains are not short-term investments that are eager for quick success. Therefore, overseas Chinese media are the best partners to jointly promote the cultural power of the Chinese nation because it can achieve influence and expand effectiveness in different regions, different national conditions, and different environmental ecology.
Overseas Chinese media that already have strong economic resource conditions and technological scale should consider how to establish mutual cooperation and mutual growth through mutual assistance thinking and mutual assistance first. In this way, we can quickly build up Chinese ideology and culture. The chain of communication allows China to go global and let the world understand China.
Li Weihua, Chairman of the United States News Media TV Group, USA:
The Internet takes a step by step "take over" the world, and the media battlefield will be on mobile phones.
The most profitable world media industry in the last century has faced its own survival challenges. The 136-year-old Washington Post changed hands with 250 million U.S. dollars, further demonstrating the overall decline of the traditional paper media under the impact of the Internet. The Internet is taking a step-by-step "takeover" of the world. This is the trend of the times that Chinese media must adapt to, and it is also a rare opportunity for its own development. In the era of “Internet+â€, Chinese media needs to rely on the all-media operation model of content, channels, and services to find new growth points in the shrinking traditional audience.
Here, I put forward three suggestions for the development of overseas Chinese media: Overseas Chinese media should pay attention to multi-corner business. Do not rely solely on the revenue of advertising. We can expand the multi-faceted business operations such as printing. At the same time, we must organize media to “get in touchâ€, that is, to integrate into the local political and cultural life, organize activities with the community, participate in discussions on hot topics, and even help candidates to give speeches in elections. In addition, we must learn to use the new media to achieve cheap and effective communication so as to increase our influence. As you can see, people's reading mode has now shifted from traditional media to mobile APP software. Apps such as YouTube and Facebook are downloaded and used on many people’s mobile phones. Therefore, the decisive battlefield of the media will be in the fight for mobile phone APP customers. At present, the United States and South America News Press TV Group is using the YouTube platform to broadcast their own production of media products content 24 hours.
Finally, I hope that overseas Chinese media operators in the United States can play a role of bridges between China and the United States in the areas of culture, economy, trade, education, etc., let us work with international colleagues to develop more extensive business cooperation, and seize the world's economic relations with China. The rise of attention and social development to achieve its own media diversification, digital transformation and development.
Wang Weizhong, editor-in-chief of Taiwan's Wang Bao: In the process of transformation, traditional media should become quality content providers.
The traditional media tried new media. Some BAT executives told me "You don't want to do it." Why? From the current point of view, any traditional media trying new media has no successful cases. At the same time, the more well-established traditional media, the transformation Doing new media or trying new media is basically a failure. Although these advices have been obtained, we have still established and started experimenting with new media.
After 2000, we faced great pressure, that is, the rise of the Internet has impacted on traditional media, and the traditional media has declined by 30% in the first half of this year. Over the years, the impact of the Internet on us has gradually increased. In the face of shocks, we have acquired Zhongtian TV and other media, and have faced the transition period since 2000. In the transformation, our idea is: To become a quality content provider.
How to understand the transformation of traditional media? The concept of raising pigs explains that in the past we used traditional media and television as pig farmers. After raising pigs, they did not make great profits, but let meat processing industry. , distributors, etc. have made money, and now we set up a new media center, that is, we want to process it to increase profits.
However, at present, the emergence of self-media has brought new challenges. For example, in Taiwan's typhoon disaster, since the media and the Internet have released the latest real-time information, traditional media have been late. Recently, a reading public account received 3 million VCs, and this public number was founded by a few 80 young people. How is its profit model created? This is also a problem encountered in the transformation of traditional media. The public number has more than 2 million users who love reading, luxury brands as advertisers, and he himself also publishes books. In the past, we had to build a platform and we had to spend a lot of money. However, in the Internet era, ordinary people and even ordinary people can use the Internet to create their own profit models. Therefore, as a traditional media, our advantage is that we can provide good media content during the transition process.
We are always saying that when traditional media are confronted with new media, it is like passing over a corner. Although it is dangerous, we must innovate and transform. In adapting to new media or the "Internet Plus" era, or the "+ Internet" era, we must have the driving force for innovation, and at the same time, we must have confidence in transition. I believe that in the transition process, we will have new challenges. It can also be successfully faced.