At the end of the year, sales of lighting products rose by 10% in the rural market.
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"Since November, the sales volume of our stores has been good. There are no fewer than 20 customers who come to buy each day." Zheng Abao, the person in charge of Nanan Liangjing Lighting, told reporters that in general, the end of the year is the golden stage of lighting sales in a year. In addition, there are more and more owners in the 80s and 90s, so the stylish and stylish lighting is more popular.
Lighting sales rose late into <br> <br> Recently, the reporter visited several Southampton lighting stores found at the end of the year to change the lighting stores a decline in the popularity of low sales gone up, both to enhance the rate of about 10%. Like the bright crystal lighting, Huang Zhimin, the head of Ningpu Lighting's Nanan store, also said that the demand for lighting products has increased significantly at the end of the year, which can be said to be the two months of the most demanding year.
“The renovation of the new house is almost the same, and the lighting is purchased.†Mr. Wei, who is lighting the crystal lighting store to buy lighting, told reporters that he would like to pick up a few beautiful lights to match the new house at the end of the year. Ms. Ke, the citizen, also said that although her house has not yet reached the stage of lighting procurement, the lighting is just "good quality and cheap" and she has to buy some goods.
"Since November, there have been no fewer than 30 orders for the lighting sold in our store." Mr. Ye, the person in charge of a brand lighting store in the city, said that the overall sales of Nanan lighting in the first half of this year was not very satisfactory, but recently The momentum has changed.
“In the current decoration tide, after 80s and 90s, it will become a new generation of young owners. The new houses are more decorated with modern style.†Zheng Abao said that modern wind lighting can give people a refreshing feeling and make the whole new house. The decoration is more coordinated.
“Modern style decoration has gradually replaced the traditional Chinese decoration style with its low cost and simple fashion. It is more popular among young people.†Huang Zhimin said that in the decoration of many buildings in Nan’an, the modern decoration style can account for more than half of the total. It also led to the sale of modern wind lighting.
In addition, the improvement of product quality and service is also an important reason for the increase in sales of lighting stores at the end of the year. According to relevant industry insiders, many lighting stores will spend a lot of time in service in order to absorb at the end of the year.
Township market is a "big cake"
“The proportion of township market can reach 50% of total sales.†Zheng Abao told reporters that at present, there are more self-built houses in towns and villages such as Lun Cang, Ying Du, Dong Tian and Xin Xin, and the demand for lighting is greater. The township market has always been a "big cake" in the eyes of merchants. In order to better expand the market in towns and villages, the store also hires professional business personnel to serve the towns and villages of Nan'an.
Later, the reporter visited most lighting stores and learned that many stores have extended their business to townships and started to take popular lighting routes. “In our store, the proportion of the township market can reach more than half. Among them, the market share of towns and villages such as Lun Cang and Ying Du is greater.†Huang Zhimin said that among these customers, old customers are more likely to bring new customers. . 