VR market is sluggish, AR will become the focus of investment
VR technology has emerged in the game industry, and the immersive feeling brings a user's uncommon experience. However, the VR industry has begun to raise more VR entrepreneurs, and has promoted VR applications to various industries and fields. The current VR is in a downturn, and AR technology is beginning to break out. In the past year, the most exciting changes in the VR/AR industry have not come from the gaming industry, but from mobile phone manufacturers. This summer, Apple and Google released new technologies called ARKit and ARCore, which are designed to help the iPhone and iPad, or any device powered by Google's Android software, that combines real-world and computer-generated images. stand up. According to the latest report released by market research firm Digi-capital, the VR/AR investment market is currently undergoing a transition period, and the market investment focus is shifting from the high-end VR field to the mobile AR field. The report shows that from a year ago until the third quarter of this year, 27 VR/AR areas received a total of $1.8 billion in investments, of which $300 million was in the third quarter. Many app developers say they are excited about AR technology and believe it may prompt people to eventually buy VR systems. This is because the AR game Pokemon Go was embarrassed last year, which makes people more comfortable using more immersive applications, and they are just part of VR. The AR can be implemented directly from a smartphone. It is not necessary for consumers to purchase expensive helmets or use a cable to link computers to enjoy the changes that AR brings to life, and AR mobile phones for the mobile phone industry, It is also a big innovation and highly sought after, which has also promoted the rapid development of AR technology to some extent. In 2015, after Microsoft introduced HoloLens glasses, it made a lot of publicity on augmented reality, and the company believes that such wearable devices will eventually replace mobile phones. Since the launch of the Lumia 950 in 2015, Microsoft has never withdrawn from any flagship phone with Windows 10 Mobile. The recent price reduction of the Elite x3 also indicates that HP has given up its ambitions. Some Microsoft executives have previously said that Windows 10 Mobile is not the real core, and the company will increase its efforts on the release of iPhone and Android apps. In the Windows 10 software update in October, Microsoft worked with device manufacturers such as Lenovo, Dell, Hewlett-Packard, Acer and Samsung to develop helmets based on their designs. When they started selling on October 17, they sold for only $300. Brian Blau, an analyst at market research firm Gartner, said: "There are some games worth looking forward to. Without a vibrant ecosystem, these games are hard to do." Google and Apple are also building augmented reality technologies on Android and iOS platforms. These platforms may become the entry point for Microsoft to enter the augmented reality field in the future. For iPhone and Android developers, adding augmented reality technology to apps and promoting them is relatively easy. In contrast, Microsoft may be left behind by the two companies because they don't have their own operating system. For the new consumer market of AR, the realization of the business model still has this great exploration space. With the core technology as the support, the technology, software, hardware and content are merged together to become the driving force of consumers' attention. Training simulator maker Scope AR director Scott Montgomerie said: "We finally reached the tipping point. I think technology can already create a good user experience." For companies, the information can be covered in the real world. Help train employees to familiarize themselves with multi-million dollar equipment such as oil rigs and rock drills. At present, Apple, Google, and FaceBook are already actively developing AR mobile applications, and Apple has adopted AR functions in the iOS 11 operating system, which means that AR functions are not far from being popular on smartphones. Will be able to subvert our existing lifestyle.
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