LED: high-end applications start market competition
"In the past year, China's LED industry technology has significantly accelerated, and high-end applications are being fully launched." Fan Yuxi, chairman of the National Semiconductor Lighting R&D and Industry Alliance Industry Executive Chairman and Xiamen Hualian Electronics Co., Ltd., accepted "China" The e-newsletter reporter said in an interview. According to the statistics of Optoelectronic Devices Branch of China Optical Optoelectronics Industry Association, the sales of LED epitaxial chips in China are in short supply in 2009, mainly driven by the demand for LED backlighting and alternative LED white lighting. At the same time, LED packaging applications are further expanding into the field of lighting. While China's LED industry is rapidly advancing to high-end applications, market competition is becoming increasingly fierce. The large-scale entry of foreign-funded chip companies and the convergence of technology and products of local companies have made the industry more fierce. Pp-Pe Film Pelletizing Line,Pelletizing Line For Pp-Pe Film,Pp-Pe Film Recycling Machine, Film Granulator For Pp-Pe ZHEJIANG IET ECO-TECHNOLOGIES CO.,LTD , https://www.ietmachinery.com
Technological advancement accelerates the launch of high-end applications
The 2008 Beijing Olympic Games, the celebration of the 60th anniversary of the founding of New China in 2009 and the successful hosting of the 2010 Shanghai World Expo, it can be said that the LED industry is the biggest beneficiary, LED technology innovation with these major engineering projects continue to improve. According to industry association statistics, in 2009 China's LED packaging device production capacity accounted for about 60% of the world. Packaged device products using domestic chips have also begun to expand from low-end indication and display applications to high-end applications that replace traditional light sources.
According to Guan Jizhen, vice chairman of the China Optics and Optoelectronics Industry Association and director of the LED Display Application Branch, the chips used in the ultra-large color screens in front of Tiananmen Square in the 60th anniversary of the founding of New China are all made in China and are also packaged by domestic manufacturers. It is understood that the chips used in most of the projects of the Shanghai World Expo are also made in China, and the stability and reliability are not worse than those of foreign products. Guan Jizhen believes that the development of LED upstream industry has a significant effect on the application. At the same time, the benign interaction and coordinated development between the upstream and downstream of the LED industry chain has also accelerated the promotion and application of new products and technologies to a certain extent. China's LED industry is developing to high-end applications. Yang Kewu, chairman of the Optoelectronics Branch of China Optical Optoelectronics Industry Association and director of the 13th Research Institute of China Electronics Technology Group, told the China Electronics News that LED applications range from indicator lights, signal lights, display screens to landscape lighting. Has been extended to white lighting.
In 2009, the output value growth rate of China's LED application products reached more than 30%, and the contribution of high-end applications should not be underestimated.
Technical product convergence is more intense
Semiconductor lighting is a cross-industry and cross-sectoral industry. The development of semiconductor lighting from optoelectronic devices to key components of information display and lighting appliances is crucial for communication, understanding and cooperation between industries. Regional concentration is conducive to the formation of industrial clusters and the reduction of manufacturing costs. At present, there are 7 semiconductor lighting engineering industrialization bases and 4 regional industrial clusters in China, but the characteristics are not prominent, the industry is converging, and the products are converging. In the interview, the reporter learned that because the number of large enterprises with real control and international competitiveness in China's semiconductor lighting industry is relatively small, the degree of similar products is high, which leads to long-term competition for price competition. The cost advantage is also greatly weakened by the price war between companies.
The convergence of LED technology and products has made the industry more competitive. Upstream epitaxy and chips have emerged so much in the past one or two years, and the technical homogenization phenomenon is very serious, not to mention the packaging devices and applications. In this regard, Liang Bingwen, a researcher at the Suzhou Institute of Nanotechnology and the chairman of Suzhou Najing Optoelectronics Co., Ltd., believes that everything you see, everyone is doing, and the products are not different. Enterprises do not have their own "secret weapons", and there is no idea for product positioning. The consequence of the convergence of technology and products is the price hike, and the price war can't be avoided. Liang Bingwen suggested that enterprises should take the time to position themselves and make one or two technologies and products to be distinctive, to achieve the best, and to make a brand, there is hope. Nothing to do, no matter how bad it is.
For the future development of China's LED industry in a healthy and orderly manner, there are experts suggesting that we should pay attention to and strengthen basic research, and thoroughly discuss basic issues such as chip, packaging, and heat dissipation, so that we can accumulate and develop in an invincible position in the future competition.
Chinese market has become a hot spot for international manufacturers
In the past year, overseas chip companies have increased their efforts to enter the Chinese market. CREE is building a chip factory in Huizhou, China. Xu Ming is building an LED chip factory in Guangdong Province. Nichia also plans to establish a production plant in China to expand its product line coverage. What impact will the rapid advancement of so many overseas companies bring to the Chinese LED industry? CCID Consulting analyst Wang Ying believes that in the early stage, considering the technology loss, industry support, market demand and other factors, foreign-funded enterprises are more cautious about investing in China, especially for upstream extension and chip links. Investing in China. However, with the gradual maturity of various factors, in recent years, some enterprises have begun to transfer the production of upstream links to China. With the successive entry of these foreign-funded enterprises, the development of China's LED industry will be further improved. However, competition in the future industry will also be inevitable.
The fact that overseas chip makers have entered the market has clearly told us that the core of the LED industry is not the packaging and application in the middle and lower reaches, but the chips in the upstream. Industry insiders said that if China lacks high-end LED chips in the future, even if the government invests ten times as much as the demonstration project, it will only earn more lucrative profits for foreign chip manufacturers in China. For this, many people in the industry share the same feeling.
Zhou Li, deputy general manager of Nanchang Xinlei Optoelectronics Technology Co., Ltd., said that the entry of these internationally renowned companies will certainly accelerate the competition of China's LED chip industry, and it is expected that this competition will be very fierce. But on another level, competition is inevitable, and backwardness must be eliminated. The key is how we respond. While learning and drawing on other people's advanced technologies, how to protect our national industry, develop our own core technologies, strengthen our own innovation capabilities, enhance the technical content and technical level and development stamina, and finally stand firm and compete with well-known enterprises.
Domestic competitors are also competitive, and foreign companies are competing. The pace of technological advancement in China's LED industry will not slow down, and competition will develop. It is believed that with the continuous breakthrough of technology and the continuous expansion of applications, China's LED industry will be in the forefront. 