Lighting companies to enter the lighting to OEM or mergers and acquisitions (Figure)
When lighting companies enter the field of lighting, they often choose the way of operation: OEM and M&A. OEMs can effectively save development time, carry out mass production, and promote complementary resources, but product quality is difficult to control, while mergers and acquisitions involve complex content such as property rights restructuring and capital operation. So for lighting companies, whether OEMs are good or mergers and acquisitions are good. What? At 8 o'clock on the evening of August 20th, the Lighting Vision () "Ivan Teahouse" invited the guests of Jiamei Times Lighting Co., Ltd. Li Chun'an and the deputy general manager of Haohao Lighting Appliance Co., Ltd. Hao Xilong to participate in this topic. The netizen conducted a comprehensive and in-depth discussion. Here are some of the records of this discussion.
Online communication time: August 21st, 20:00-23:02
Online forum website: “一凡茶座â€
Forum host: Flying Wolf
Special guest: Hao Xilong, deputy general manager of Haohao Lighting Appliance Co., Ltd.
Li Chun'an, general manager of Jiamei Times Lighting Co., Ltd.
proposition view
OEM support OEM way
Moderator: Good evening everyone! When lighting companies enter the field of lighting, they often choose the way of operation: OEM and M&A. OEMs can effectively save development time, carry out mass production, and promote complementary resources, but product quality is difficult to control, while mergers and acquisitions involve complex content such as property rights restructuring and capital operation. So for lighting companies, whether OEMs are good or mergers and acquisitions are good. What? Everyone is welcome to speak freely.
Guest "Hao Xilong": I personally tend to support the OEM method. I believe that there are still a handful of lighting companies in the lighting industry that have real financial strength and management capabilities to operate lighting companies. OEMs can avoid the difficulties of lighting companies in managing lighting companies. Although the cost is relatively high, the risk will be lower. .
Netizens "under the sun": OEMs focus on the brand's brand performance, as long as the company's quality management system is complete, can guarantee quality, OEM is also a good way. Under the circumstances that mass consumption is becoming more and more international, everyone will slowly agree with the OEM method. It is better to sell well than to sell well. On the basis of good sales, the quality is strictly controlled, and the quality of OEM products is well taken. , that brand is not smooth? Mergers and acquisitions are less important.
Netizen "victim": The things involved in M&A are too complicated. All aspects of capital, team and management should be carefully considered. It is not simply a purchase of money. A failure will have a great impact. At present, it seems that the OEM method is relatively mature and easy to operate. Under the condition of ensuring product quality, it is still good for OEM.
Netizen "Stars of Aspects": OEMs are still relatively mature models at present, and they are relatively simple to operate under the premise of ensuring quality. The requirements for capital and management are relatively similar. The internationally renowned brands such as Nike and Adidas are There are no production plants of their own, and some are just design and development departments, but they can control the market and OEMs very well, which is worth learning by many companies.
Netizen "Pu'er Tea": The trend of the whole society is now the division of labor. Many companies have done channels, factories, and accessories, which are not in line with the development of the times. Lighting companies are the same! So compared to mergers and acquisitions or OEM, I think OEM is the best choice!
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