Fei Le / Mulinsen / Op, who is better than the most likely to go out of the international standard?
Release date:2016-03-30Source : Light billion network share: Guide: Feile set up a factory in Meuse, the main purpose is to convince the town, airport and factory to use LED equipment. Even prepared to take out 3 billion euros (about RMB 21.91 billion yuan) to help the city to equip LED energy-saving lamps, and hope that the aided units will use energy saving funds to repay. Of course, Feile has high hopes for the support of the French government. OFweek Lighting News yesterday, in addition to the problem vaccine, Zhiku Jun was also swept by the "Shanghai Yidian Feile Audio Group 730 million French LED Light Factory". The first reaction is that if you have the same overseas actions in the past two years, and there are Mulinsen and Opp who are positioned to the world brand attitude, who is better than the three, is most likely to go out of the international standard? Let's take a look at it. What is the next step in the construction of Feile France? According to "World News", "European Times" and other media reported on March 21, French Prime Minister Vals went to Meuse on March 21, and the Chinese company "Shanghai Yidian Feile Audio Group" (INESA) The representative of the European branch met to host the groundbreaking ceremony for the factory to be built. The company plans to invest 100 million euros (about 730 million yuan) in Verdun, Meuse, to build a factory that produces LED energy-saving lamps. On the 21st, French Prime Minister Vals (second from the right) and Chinese Ambassador to France (second from left) and the head of Shanghai Yidian Feile Audio Group jointly laid the foundation for the factory. (Source: AFP) You are not mistaken, the place where Feile invested in building a factory is the industrial power France. The Verdun plant is scheduled to be completed by the end of 2017 and will be officially put into operation in 2018, creating 200 to 300 jobs. Interestingly, in the face of the arrival of Feile, Eclatec, a local public lighting company, expressed dissatisfaction with more than 60 employees and their supporters at the Meuse High Speed ​​Railway Station on the day of the foundation laying ceremony of Feile. The cadre of the company, Ori, accused the government of subsidizing the Chinese group to take time out of their market, which made them feel uneasy. But this doesn't seem to work. Prime Minister Vals declared at the groundbreaking ceremony that France is now and will "forever" be an "industrial power", but France should "reform." He declared: "We are full of confidence in our ability to accept the challenges of globalization." Of course, the clever French government did not specifically fund the Chinese factory. The provincial council president Leonard retorted that this was not a debate, and the French side did not provide public funding at all. Yes, Feile set up a factory in Meuse, the main purpose of which is to convince the town, airport and factory to equip with LEDs. Even prepared to take out 3 billion euros (about RMB 21.91 billion yuan) to help the city to equip LED energy-saving lamps, and hope that the aided units will use energy saving funds to repay. Of course, Feile has high hopes for the support of the French government. More importantly, while building the Meuse factory, Feile is also planning to implement an ambitious acquisition plan to form a large group in Europe that employs 12,000 to 15,000 salaried employees. These plans have at least two points: First, Fei Le is extremely optimistic about the European market, and second, Fei Le’s determination to “go out of the country†with practical actions. OK, next, let's take a look at the core competencies of Feile, Mulinsen and Opp itself, and what they have done to expand overseas markets, regardless of Feile's entry into France. Core competitiveness PK 　　 Fei Le A number of core technologies for basic protection As the first unit of reform and opening up, Feile has mastered the key technologies of solid micro-mercury, the key technologies of quartz and ceramic metal halide lighting , the key technologies of LED lighting product design, and the key technologies of AC-HV-LED core modules. System technology for lighting application design, etc., has formed 130 patents, software copyrights and other independent intellectual property rights including 18 invention patents, and cooperated with the University of California, the University of Missouri, Japan Kyushu University and the international Zhaga standards organization. Carry out technology research and development. Multiple acquisitions boost competitiveness In 2010, 2014 and 2015, Feile Audio acquired the Shengsheng Company, Shenan Group and Xiwannian Group. It has completed the extension from the general lighting field to the automotive lighting field, lighting engineering field and international channel direction, and opened up the industrial chain of LED lighting and application lighting engineering market. In particular, the following cross-border M&A transactions have enabled the company to have three world-class lighting brands, Sylvania, Lumiance and Concord, as well as sales channels and production bases. Currently, Feile has international first-class brands and international lighting channels in 48 countries. Giants, the company's annual lighting project sales revenue exceeded 3 billion yuan. Public environment lighting expert potential In the transformation and development period of the lighting industry, the new road of choice is to transform from the traditional manufacturing enterprise to the modern service-oriented manufacturing enterprise providing the overall lighting solution of the smart city. The goal is to use the smart city as the business platform and the smart street lamp network as the Business grasp, strive to achieve the company's "brand strategy, international strategy, capital strategy" three strategies through several years of efforts. In June last year, Feile Audio has cooperated with CCB Shanghai Branch and Huaxin Securities to launch the Shanghai Feile Smart City Industry Fund (Limited Partnership). The scale of the industrial fund is 2.5 billion yuan. The capital leverage is used in the market, and the PPP model is implemented. Transform to a smart city and establish a market as an integrator. The projects being implemented include the wisdom poles of Hunan Zhuzhou (600 million), the smart city of Dezhou (340 million), etc. 　 Linsen The world's top ten in the eyes of international analysts Lighting upstart, the main supplier of domestic LED packaging and application products, was named the 7th and 9th largest LED companies in the world by IHS (the authoritative market research organization in the United States) and Strategies Unlimited (International Market Research Institute). The main products are SMD LED, Lamp LED, LED applications (including lighting products and other) three categories. Packaging technology and large-scale production advantages With the ability to solve a complete set of LED packaging and application products, in 2015, a number of innovations were made in the machine equipment, raw material supply, production process and other aspects of the product. In addition, full-automatic production has been realized on a large scale, and large-scale production has led to large-scale procurement of chips, which is cost-effective and effectively reduces the unit labor cost and manufacturing cost of product sharing. According to the latest statistics, the current annual production capacity of Mulinsen is about 203.5 billion LAMP/SMD per year. Channel strength is obvious There are more than 20 subsidiaries in major cities and provinces across the country. As of December 31, 2015, the number of core distributors in Mulinsen reached 1,777, with more than 23,000 distributors and 880 specialty stores and specialty stores. Op The first brand of home lighting The first brand of home lighting, in 2014, only home lighting sales exceeded 1.4 billion yuan, accounting for 38.72% of total revenue. The domestic first-line brand of lighting, the only Chinese brand that entered the international pavilion of Frankfurt in 2016. "Intelligence" ability to appear It has R&D centers in Shanghai and Wujiang, and has over 400 engineers and R&D teams with over 1,000 patents. At the recent Guangya Exhibition and Frankfurt Exhibition, oneTLed technology, zigbee wireless intelligent control system, gesture control lights, “small O†sleep lights and other product scenes have been splendid, and various products have been upgraded intelligently, highlighting “intelligence†and lighting. Solution capabilities. Powerful distribution network It is sold to 70 countries on five continents, with over 6,000 franchise stores and 41,000 sales terminals worldwide. (currently domestically) E-commerce record tops Three years in the double 11 lighting home improvement industry. In 2013, it was 60.24 million, and in 2014 it was 94.5 million. In 2015, it was closed at 121.8 million. Listed gas station Unlike Feile and Mulinsen, which have already been listed, Op has just passed the meeting. If it is successfully listed, it will get more funds and increase investment in technology research and development and channel construction. The future potential cannot be underestimated. Overseas action PK 　　 Fei Le 1. On March 20th, 2015, Fei Le Audio signed a letter of intent for LED cooperation with France ARELIS Group and Meuse Province of France, which is regarded as a landmark step in international strategy. 2. In April 2015, the founding chairman of the R20 International Regional Climate Action Organization, former California Governor Schwarzenegger became the spokesperson for the “Asian Brand†of Fei Le. 3. From May 21st to June 20th, 2015, Fei Le quickly explored the overseas market. A number of cooperation agreements have been signed with Hungary, the United Arab Emirates and Brazil. Bringing Hungarian company KABA Zrt to make LED lighting products enter 3,000 European stores; cooperate with OKOstore to carry out energy-saving renovation of more than 100 cities in Hungary; sign up to Hungary company NumerusKft, 40,000 LED streetlights promotion; authorize UAE Yaming FZCO to develop Middle East market; signed a road lighting cooperation agreement with Brazil CLD Group and LINA Technology Solutions Group. 4. On July 9, 2015, the European company, with the mayor of Perth, Hungary, signed a “Cooperation Agreement†on the energy-saving renovation of LED lighting facilities in Pest City. The lighting area is indoor and outdoor lighting, and includes 21 kindergartens, 17 The school, with seven nurseries, 20 administrative departments or other buildings, requires approximately 1 million lighting fixtures . 5. In mid-August 2015, inspected the European nuclear waste test site, 500 meters underground in the Metz area of ​​France. 6. Participated in the Sino-French Climate and Green Economy Forum on November 3, 2015 and the Paris Climate Conference in France on November 30. 7. On December 10, 2015, Feile Audio successfully acquired the equity of Xiwannian. 8. On March 13, 2016, the 8th appearance at the Frankfurt Lighting Fair in Germany. 9, Shanghai Yidian Feile Audio Group 730 million French LED Light Factory Linsen 1. Since 2014, Executive General Manager Lin Jiliang has frequently traveled to overseas markets. It is said to have accumulated 240,000 miles in one year at a rate of one month around the earth. 2. In 2015, they participated in Qatar International Building Materials Exhibition, LFI Lighting Exhibition, Mumbai International LED Lighting Exhibition, Thailand (Bangkok) International LED Exhibition, Australian International Lighting Exhibition, Istanbul International Lighting Exhibition, Middle East (Dubai) International Overseas exhibitions such as the Decorative Lighting Expo, the Russian International Lighting and Lighting Technology Exhibition, and the International Lighting Exhibition in New Delhi, India. 3. In May 2015, participated in the National Electrical Distributors Association Manufacturers Conference. 4. In November 2015, it announced the opening of overseas mergers and acquisitions and participated in the bidding for some lighting services of OSRAM. 5. At the beginning of 2016, Forest Lighting became the founding member of the American Electrical Engineering Fund. 6. In February 2016, it was the first time to publicly acknowledge the establishment of a subsidiary with Jingyuan in India. Mu Linsen holds 60% of the shares and Jingdian holds 40%. 7. In March 2016, Lin Jiliang, Executive General Manager of Mulinsen Co., Ltd. attended the “Japan LED Lighting Annual Market Seminarâ€. 8. Accelerate the construction of two lighting and component production bases in Jiangxi Xinyu and Ji'an to prepare for a better and faster entry into the global market. Op 1. Established the first overseas office in Dubai in 2004, and subsequently established subsidiaries in South Africa, the Netherlands, Brazil, and India. 2. In 2015, Op Lighting ranked No. 1 in the list of China's Top 100 Lighting Enterprises, and was selected as the first batch of “China Export Lighting Quality and Safety Demonstration Zone Enterprisesâ€. 3. Ranked “2015 Global Famous Lighting Enterprise List†by LuxReview, an internationally renowned lighting media. 4. In September 2015, won the “Asian Famous Brand Award†for the “Asian Brand Festivalâ€. 5. In October 2015, the only lighting company in the “66 Chinese brands going globalâ€, glory to New York Times Square. 6. On October 28, 2015, King William of the Kingdom of the Netherlands? Alexander and Foreign Minister Bertel? Under the witness of Condels, Op Lighting and the Amsterdam-based Seaborough Company signed a step marking the official launch of oneTLed, the world's first universal LED tube. 7. In November 2015, the intelligent product Xiao O won the Interni Global Design Rights List Intelligent Lighting Design Award. 8. In March 2016, settled in the International Pavilion of the Frankfurt Exhibition. Performance PK Note: The above data sources are Feile, Mulinsen's financial report, Oppen prospectus, and Zhikujun. Conclusion Finally, let me say a few more words in order to attract jade. The point of view is purely a personal opinion of the think tank. If there is similarity, it is a fate. 1. The surge in performance of Feile in 2015 was mainly related to the acquisition of Shen'an Group. In addition, the acquisition of 80% of the shares of Xiwannian Group, and after investing in France to build a factory, has taken a solid step towards the international market, although there are risks, but there is a future, optimistic. However, Fei Le swallowed Shen An and Xi Wannian in a short period of time, and the internal management was extremely crucial. 2. Mulinsen's net profit has declined for the first time since it was listed in 2015, which is far from the rapid growth momentum of previous years. However, this does not mean that the potential of Mulinsen declines. In the process of growth, enterprises should not only look at net profit, but also look at the future growth forces brought about by R&D investment and new capacity expansion. 3, Ou Pu will meet, the industry response is Xi Dapu Ben, extremely optimistic. However, Op is taking the “home business and doing†route, but the proportion of individual products for home lighting is nearly 40%, and commercial use still needs to be done. In addition, after maintaining its original brand and channel advantages, Opp is on the international road, and it is necessary to make independent research and development a top priority. 4, the three companies, in fact management features extremely bright and highly representative, and this is not the king think tank the domestic to the international arena have the same strength of NVC, according to the Buddha, three male Aurora, sun lighting and contrast reasons included . Fei Le is the first joint-stock listed company in New China. The model of state-owned enterprise reform, you know the strength behind it. Mr. Sun Qinghuan, chairman of Mu Linsen, is low-key and mysterious, but he has created the power of Mulinsen's industrial management. Most of them were handed over to Lin Jiliang, who was born in Taiwan, and the Taiwanese fan, which is rigorous and meticulous. Opp is a typical Chinese entrepreneurial entrepreneur and entrepreneur. Tags: Fei Le / Mulinsen / Op, who is better than the most likely to go out of the international standard?
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