The demand for high-end living room without curved TV or will enter the history
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Industry upgrade background product is gradually iterating
In the past two years, several mainstream TV makers in China have shoved the 1,000-yuan smart TV, and the user market has enjoyed it. It seems that the entire industry has come from fevers. However, these may merely be appearances, not the real needs of mainstream users.
Low-priced and low-end products have natural appeal and can gather sufficient popularity for manufacturers in a short period of time to accumulate momentum for brand promotion. In the low-end market, domestic brands count Xiaomi as having the right to speak. “In order to have a fever,†it attracted many young people. However, the pain caused by the fever and the eggs is inevitable. The unbeatable price/performance value of low-end products may give users a momentary freshness, but it cannot give users a perfect product experience. 
Pushing the new rhythm from the manufacturer's products can also observe the development trend of the industry. Domestic manufacturers are gradually introducing better and higher-end smart TV products, and they are also testing the market reaction step by step. On the product, the TV size goes up from 40 inches all the way to 60 inches, and even the local-level 120-inch products. On the price, millet LeTV and other manufacturers push the price of the product from thousand yuan file to ten thousand yuan file, the market is cruel, but also honest.
Surfaces lead the popularity of high-end products
Recently, Shanghai AWE is in hot pursuit. Looking at the venue, the curved TV series of Samsung's showroom is definitely a sharp weapon. When Yu Tuo went to the Samsung showroom, he saw many people taking photos and asking questions in front of Samsung's curved TV.
In fact, Samsung, LG, and Sony’s three major TV makers already started to lay out and promote curved TV production as early as 2015. With the surface TV in 2016AWE shine, follow-up heat will inevitably further fermentation, curved TV occupy the mainstream market may not be far away.
With such a hot spot, how can a domestic manufacturer who is good at making a comedy lose? Domestic TV manufacturers took the lead in launching Super 4 curved TVs. Xiaomi's curved TV seems to have passed the audit, and media follow-up reports. The investment made by various manufacturers in TV surface technology will eventually determine the new development trend of the TV industry. At present, Samsung, LG, Sony and other manufacturers have no need to say, the new domestic TV brands LeTV and Xiaomi also keep up with the fastest pace of new technology. In this way, the development trend of curved TV has become quite clear. When the entire industry gathers in the curved TV field, the industrial chain will also benefit. At the very least, the entire industry chain technology can be continuously promoted, the production capacity in the field can be rapidly enlarged, and the cost of the upstream and downstream supply chains can be reduced. Finally, it will reflect the product price. 
In this way, when the curved TV products can occupy the dominant position in the industry chain of the whole industry, what problem is the popularity of curved TV?
From the AWE site, Samsung's curved TV product line is still the most complete product line. Both UHD TV and SUDH TV have a perfect product layout. After all, Samsung first laid out surface television technology. In 2013, only three Samsungs were able to do curved TV.
Curved TV into the mainstream of leading companies to lead the industry trend
Although all the major mainstream manufacturers are now involved in the field of curved television, with the intention of sharing a cup. From the perspective of the industry chain, Samsung will still be the leader in the surface area. In the end, the TV industry is still accumulating technology. The new products and the promotion of the industry are all based on constant optimization of technology.
First of all, Samsung was the first manufacturer of surface televisions. As early as 2013, it launched the first generation of curved surface TV products. It took three years and the technology accumulated in perfection and is in an absolute leading position. The core technology of curved TV has also undergone a series of product research, and the product reliability is still ahead of the new players.
Second, Samsung has complete surface product experience. In the mobile phone industry, Samsung has highlighted the dual screens of curved surfaces, making the S6 series mobile phones occupy the top of the market. Samsung, who has tasted the sweetness, will naturally not lose the advantage of the industry leader. Judging from the accumulation of hardware products and technology, it is always better to replicate successful experience than to start new players.
In addition, Samsung holds an advantage in scale in the industrial supply chain. With its own advantages in chips, memory, screens, and other key technologies and components, Samsung has made its dominance in the R&D, supply, quality, and price of its end products. 
Recently, Samsung announced the decentralization of core technologies such as hyperboloid screens. On the one hand, it is self-confidence for its own technology accumulation. On the other hand, it also hopes that more players will enter the market and promote the rapid development of the entire industry. On the side of consumer electronics products, Samsung is considered to have a great right to speak and to lead the industry from technology. The success of the S6 hyperboloid screen caused many domestic mobile phones to be ready, and even rumored Apple's new generation of products will also be paired with a hyperbolic screen.
For consumers, if the same price can buy the same level of curved TV, naturally do not have to do more consideration, the freshness of the product is still difficult to resist. In addition, television products are not the same as mobile phones. Televisions also need to embellish their home decoration while at the same time fulfilling their home broadcast needs. Therefore, low-end TV products are definitely not the first choice for home users, and high-end products will also become mainstream.
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